On Road Safety in Ireland

For those of you that have been here, well, you probably some of Ireland more back roads aren't the safest. However, there is a Road Safety Authority here. And they put out commercials such as the following , which are horrifying (but very good to have). They're especially bad during dinner, but I guess the effect is what they're going for, so they're quite successful in that sense. Not sure how well they work, though.